The Growth Firm for Financial Advisors

Who Manages Your Growth While You Manage Your Clients?

Peter Montoya has spent 30 years doing one thing: growing financial advisor practices. He knows what works, what doesn’t, and exactly what your practice needs next. Coaching, marketing, branding, and websites… built exclusively for advisors ready to compound revenue 20% to 50% year over year.

Friendly tour… not a sales pitch.

Peter Montoya — Financial Advisor Coach
30 Years
Growing Financial Advisor Practices
Thousands
of Advisors Served
20–50%
Revenue Growth Year Over Year
What We Do

One Firm. Three Ways to Grow Your Practice.

Peter Montoya, Inc. is a boutique growth firm… not a volume shop, not a template factory. Peter works personally with every client, every engagement. What you get is three decades of hands-on expertise applied directly to your practice: the most distinctive websites in the industry, coaching that produces compounding revenue growth, and marketing built from scratch for your market.

Because this is all Peter does, he has seen every challenge, every plateau, and every breakthrough a financial advisor practice can experience. That means no generic playbooks. Every engagement starts with a custom plan built around what matters most for your practice right now.

Quality and uniqueness. That’s what you’re paying for. That’s what you get.

Growth Coaching

Growth Coaching

Most advisors plateau not because they lack talent… but because growing a practice is a different skill than running one. Peter has spent 30 years watching what moves the needle for advisors and what wastes their time. He works with you directly, one-on-one, to cut through the noise and focus exclusively on what matters most: client acquisition, performance marketing, and self and team leadership that compound into 20–50% revenue growth. No group calls. No junior coaches. A custom growth plan built for your practice, executed with you personally.

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Website Design

Website Design & Branding

Three years ago, financial services marketing shifted permanently. Prospects no longer use your website to verify a referral… they use it to find you in the first place. An outdated, template-driven site doesn’t just underperform: it disqualifies you before the first conversation. Peter has seen this pattern destroy otherwise strong practices… and he knows exactly what a high-performance financial advisor website needs to do. We build sites that rank and convert… with the most distinctive design in the industry. Not the most common. The most compelling.

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SEO Performance Marketing

SEO Performance Marketing

The advisors who grow the fastest aren’t the ones working the hardest… they’re the ones who built systems that generate leads while they sleep. After three decades in financial services marketing, Peter knows which strategies produce compounding growth and which ones burn budget without results. His team builds SEO strategies, digital ad campaigns, and content engines focused entirely on what matters: qualified prospects, consistent pipeline, and measurable revenue growth. Stop chasing. Start attracting.

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We’re Not Committed… We’re Contractually Obligated.

The Only Growth Coaching & Marketing Agency With a Performance Guarantee.

Most coaches and marketing firms ask you to trust them. Peter asks you to hold him accountable.

After 30 years, Peter knows what works. If you execute the custom plan he builds for your practice and don’t see measurable growth in your GDC and AUM… we make it right. That’s not a marketing line. It’s the standard Peter has operated by for three decades.

See How the Guarantee Works →
The Peter Montoya Guarantee
“Grow your GDC and AUM… or we make it right.”

No other financial advisor coaching or marketing firm in the country backs their work this way. This is what 30 years of knowing what actually works looks like in practice.

Why Peter Montoya

30 Years. Thousands of Advisors. One Focus: Growth.

Peter Montoya pioneered personal branding for financial advisors before most firms had a website. He authored The Brand Called You… the defining book on advisor brand development. He has coached thousands of advisors across every channel: RIAs, broker-dealers, independents, and wirehouse teams… at every stage of growth.

He has seen everything financial services can throw at a practice. Market crashes. Compliance shifts. Digital disruption. And through all of it, he has refined a clear picture of what separates advisors who grow from advisors who stall. That knowledge goes into every custom plan, every website, every marketing strategy he builds.

This is not a generalist agency that picked up a few advisor clients. Financial advisor coaching, website design, SEO, and branding are all Peter does. Every deliverable is built from 30 years of knowing what actually grows a practice… and what doesn’t.

Read Peter’s Story →
30+
Years in Financial Advisor Coaching
1,000s
of Advisors Coached & Served
20–50%
Avg. Revenue Growth Per Year
100%
Financial Services Focus

“This is not a generalist agency that happened to take on a few advisor clients. This is all Peter does… and all he has done for three decades.”

Ready to Grow?

Book a Free Strategy Session With Peter.

One call. No pressure. Peter reviews your practice, identifies what matters most for your growth right now, and builds a clear picture of exactly what it would take to get there… whether that’s growth coaching, a new financial advisor website, or a full SEO performance marketing strategy. You’ll leave with more clarity than you came with… guaranteed.

Book Your Strategy Session Today Friendly tour… not a sales pitch.

Common Questions About Growing a Financial Advisory Practice

What types of financial advisors does Peter work with?
Peter works with RIAs, broker-dealer advisors, and independent advisors at all growth stages… from $50M AUM practices ready to scale, to established firms that want stronger marketing, better leads, and a brand that commands authority. Because he has worked with thousands of advisors across every channel, he builds a custom plan for where you are… not a generic program designed for someone else.
How much can I expect my practice to grow?
Advisors who fully engage Peter’s growth coaching and marketing programs typically see GDC and AUM growth of 20–50% compounding year over year. Results depend on your starting point, your market, and how consistently you execute… which is exactly what the coaching process is designed to ensure.
What does growth coaching actually include?
Direct, one-on-one work with Peter. He starts by identifying what matters most for your practice right now, then builds a custom growth plan around it: business development strategy, client acquisition systems, referral process optimization, and accountability structures. You get Peter… not a framework, not a group call, not a junior associate.
How is Peter different from other financial advisor marketing agencies?
Three decades of exclusive focus on financial advisors. A performance guarantee. And a firm that has seen enough advisor practices to know exactly what works and what doesn’t. Peter doesn’t apply templates… he builds custom strategies around your market, your brand, and your growth goals.
How do I get started?
Book a free strategy session. Peter reviews your practice, identifies your highest-leverage growth opportunities, and gives you a clear picture of what working together would look like… with no obligation to continue.
Book Your Strategy Session Today Friendly tour… not a sales pitch.

© 2026 Peter Montoya, Inc. All rights reserved. Results may vary based on individual effort, market conditions, and practice-specific factors. Past client performance does not guarantee similar results.