How social media could become less polarized

“Urth” is a social media company that empowers its members to bring people together and solve the problems they care most about. In this meetup from ecosystem AI, host Rob Janssens interviews Peter Montoya about Urth and how he envisions it will change the social media landscape.

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And what is happening currently right now on Twitter, for example, is 6% of the adults are posting 79% of the political posts, and those 17 at 9% of the political posts are not the middle up, but the ideological extremes.


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So when you are a liberal and you’re coming onto Twitter and you’re seeing the conservatives, you’re going these conservatives, they are all crazy. We’re painting this broad brush. But then when you get into polling, I’m going to give one example just in the United States, which we think seems to be at war with itself.


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But when you actually start polling Americans on policy, I can’t stay here in the Middle East, but I can speak more slowly than the United States. There’s there’s actually 80% agreement on things like gun control, abortion, minimum wage, climate change.


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It’s like 70 80% when you actually ask people about issues. It’s only when you introduce party affiliation that you really start getting this rabid disagreement. So I don’t think that will be a platform. We have 3 billion people on it like Facebook does.


00:01:09:24 – 00:01:27:11


There will always be people who say this platform of stability is too boring for me. I want to be anonymous and say really horrible things great. There is a huge marketplace for you. I’m counting on that. There’s lots of reasonable people like us on this call here today who are looking for a place where we can actually


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unify around ideas. So you can. We are going to use hashtags a way of organizing stories. And so a hashtag, I don’t know what the what if someone mentioned ocean cleanup, maybe ocean cleanup as a hashtag. We will find both the articles, videos and podcasts, which are actually the most unifying, which means it’s speaking to the broadest


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audience. We collect those into what we call a super post, so you’re actually seeing the most unified messages on a given topic. So if what you want to do? Some awful medieval countries. Female genital infertility, immediately mutilation, and that’s your hashtag, I hope you get very, very little support and really few people, you know, congregating around that


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idea. It probably would be allowed on our platform, but I just hope it gets very, very little attention. I think that the unifying ideas are going to get more attention. We hope to be a giant experiment. If you were more committed to national unity than partizanship, please check out my book The second Civil War A Citizen’s Guide


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to Healing Our Fractured Nation. My book will challenge you to improve your relationship with friends and family. Click the link in the description below.