America is on the brink of disaster.
You’ve seen it—on television, social media, at work, and even in your personal life. We’re in the midst of a cold civil war, and the tension is mounting. We’ve lost friends and damaged relationships over opposing political views, and many of us now struggle with anxiety, anger, media addiction, or depression as we cope with the toxic weapons of cancel culture, unfriending, shunning, doxing, intimidation, and even threats of violence.
The Second Civil War is a guidebook for every American troubled by our growing national divide. Peter Montoya provides meaningful tools and practical strategies you can implement to:
- End political bigotry
- Repair broken relationships
- Recognize misinformation and resist fearmongering
- Use social media in a way that it doesn’t use you
- Coexist with those who hold opposing views
- Embrace positive patriotism
- Help reunify the United States of America
Why do we hate one another?
For the first time on record, people’s contempt for the “other” party is now greater than their fondness for their own.
Welcome to the politics of hate.
Advertisers, media companies, personalities, politicians, parties, and attention-seekers are intentionally demonizing the “other side” to enrage you, to gain your attention. As a result, we now radically misperceive one another, and we have erroneously come to believe that there is no common ground to be found. The less entertaining—and less marketable—truth is: there really is more that unites us than divides us. We are fighting an enemy that does not exist because peace is less profitable.
If you hate half of America, you have become a pawn on someone else’s chessboard.
Can we avoid a civil war? Is there any way to cool things down and recover from this hazardous polarization? Yes. But it will require each of us, individually, to recognize what our contributions have been, accept the role we have played, and be genuinely willing to change our own behaviors. While the wars of the 20th century were waged by countries or institutions, the rise of unethical media, combined with the accessible power of technology, has placed us, as individuals, both on the front lines and within the command bunkers. We’re not just fighting this war; we’re running it—and it’s up to each and every one of us to end it. The Second Civil War shows you how.
Available now at your favorite booksellers, including:
Meet the author
“Brains are survival computers, not truth detectors—if self-deception will guarantee inclusion, the brain lies. Facts don’t matter. Morality doesn’t matter. The only thing that matters is displaying the same tribal identifiers to avoid exclusion, because in your ancient brain expulsion = death.”
Peter Montoya passionately advocates for unity and genuinely believes that all people and organizations have a special role in perpetuating the survival of our civilization, our species, and our planet. Bestselling author of The Brand Called You and The Personal Branding Phenomenon, Peter’s inspirational journey, human behavioral insight, business acumen, entrepreneurial expertise, and decades of real-life experience have helped him to become one of the most sought-after thinkers in the United States.
Critics and readers are raving…
“Peter Montoya’s words are as thought-provoking as they are motivating. The United States is in a critical social and political moment and THIS masterful book combines bravery, delicacy and boldness, as Peter outlines the crucial steps we must all take to end the vitriol and hostility. Engaging, fast-moving, and profound, this is the ultimate guidebook to healing our polarized powder keg of a nation.”
Author of Do It! Marketing and Do It! Speaking
“Nations fracture and require mending. Peter Montoya begins by showing us our primal, tribalistic hot spots, and offering practical, psychologically savvy means of keeping them under conscious control. The sensibilities he provides are vitally important for national unity, and for the functioning relationships necessary to bind it.”
Hector A. Garcia, PsyD
Department of Psychiatry
University of Texas Health Science Center San Antonio
“There’s no way forward without acknowledging where we are and how we got here. Peter breaks it all down brilliantly, then offers an astonishingly simple formula for disarmament. Anyone who has been concerned about the fiercely divided state of society needs to get their hands on this book. Everyone that wants to get back to the Value of Valuing all people should read and apply this book. Actually, get several and start handing them out to others, too. As palatable as it is purposeful, this is a definite must-read.”
The John Maxwell Company
“Never before have I recommended a book with such urgency. In this age of pandemics, politics gone mad, and rage-filled social media, our families, friendships, workplaces, communities and nations seem irreparably divided. In this accessible, practical, deeply compassionate blend of self-help, history, philosophy and cutting-edge behavioral science, Peter Montoya shows us what we can do to rediscover our shared humanity, our shared values, and a shared sense of purpose. The Second Civil War is the first book of its kind in the long-overdue genre of political self-help. In its call for unity and civic responsibility, this book is also a timely reminder that ‘self-and-other help’ is a better name for the genre. Healing, Montoya shows us, can only be a collective process that will involve all of us. “
Samuel Veissière, Ph.D
Anthropologist, Professor of Psychiatry, Co-Director of
The Culture, Mind, and Brain Program, McGill University
What can we do?
Hate speech. Cancel culture. Divisive rhetoric. Insurrection.
These days, the civility of American civilians leaves much to be desired. We’re not just divided ideologically; we’ve taken sides, drawn battle lines, and a dangerous conflict is brewing.
Is there any reason for hope? YES.
Find out how you can help reunify the United States of America using the practical guide in this book TODAY.